How do you get in the heads of the NSW Blue’s largest and most passionate supporters group?
You reinvent the wig.
The Art Of Prosperity
A Chartered Accountant’s insight, ethics and education give them a unique perspective, allowing them to develop businesses that aren’t just successful, they build more prosperous economies.
If you know what I mean
When you receive a particularly large sum of money, you don’t tell people the exact figure. It’s impolite. You might sound like you’re bragging.
So, it stands to reason that H&R Block’s clients would be careful with their choice of words when describing a massive tax return from H & R Block.
If you turn up your office air conditioner just three degrees you can save 1,050 megawatts of energy in a single day. That’s enough to power 95 suburban homes for a year.
Introducing National Geographic’s Sweaty Friday initiative. On Sweaty Friday optimism sticks parts of you to your thigh and the office fills with the musky stench of progress. As you roll up your trouser legs, you can rest easy in the knowledge that you’re doing your bit for the planet.
The other adult magazine
Playboy may expose the flesh, but New Scientist exposes the mind.
New Scientist wanted a sexy new image, so we positioned them as “The other adult magazine” and ran DPS centerfolds of their hottest talent.
Don't lose a part of yourself
Sometimes a material possession can become a part of who you are.
Don’t throw that away.
Make nuclear weapons the target
Red Cross wanted to reignite the debate on the legitimacy of nuclear weapons in warfare. You see, it isn’t actually illegal to drop a nuclear bomb.
We detonated a “social explosion” to create awareness and increase support to ban the use of nuclear weapons at the Geneva Convention.
The truth is hard to swallow
If you knew the truth about factory farming, you’d choose to eat organic.
Hugo Weaving exposes the grim reality of factory farming and encourages Australian carnivores to choose ethically farmed alternatives.
I&J Fish Fingers
Everyone wants them
I&J wanted to market to students.
Flogging quick and easy to prepare fish fingers to stoned philosophy majors isn't exactly a hard sell.
After all, everyone wants them.
Next G Force
Telstra’s Ultimate USB Modem is the fastest national broadband service.
We commissioned real manga artists and the creator of Tank Girl and The Gorillaz to power up Telstra’s Next G USB dongle and bring it's legendary velocity to life.
Next G Force
How do you feel when you ride?
It’s difficult to explain the feeling that you get from riding a motorcycle. Only a biker truly understands.
To demonstrate the benefit of Castrol Power1, we asked bikers to attempt to articulate how riding and superior acceleration makes them feel and brought their descriptions to life.
Don't miss a word
A Faber Castell highlighter may be the most valuable weapon in a student’s arsenal.